Radio dead , video stars online #13swma

Of course radio is not dead, any more than newspapers. But last night as I tried to get to sleep again I heard on the BBC World service that some people thought the YouTube Music Awards indicated a shift away from radio and even MTV. Trouble is I fell asleep before the detail. Found this on the website today - 

The inaugural YouTube awards reflect an increasing trend for people to turn to the internet, rather than television and radio, for music and video.

In August last year, the Nielsen rating agency published a survey in which 64% of American adolescents said they listened to music on YouTube, compared with 56% who listened to radio

So there is some kind of trend waiting for a news event. Meanwhile in Exeter we are getting ready for the South West Music Awards. Joss Stone may not win the video, the judges can be contrary and ignore YouTube views. The playlist I have started has some with less than a thousand views but this seems to me to be where YouTube started. I have yet to see the awards clips but if YouTube ends up more or less like MTV for events then I think something is lost. 

Repeating from a previous post, I have a problem with posting as Creative Commons at the moment. I did a  video from Dukes in Sidmouth of the Mama Stones House Band covering I Wanna Be Your Lover written by Prince. Everything was ok for most of a year then I got a very definite warning about copyright, video deleted, I can no longer choose Creative Commons, maybe just in case I include copyright material. I often get carried away during Sidmouth folk week by the way, a lot of content is shared or else nobody remembers who wrote it. So far the George Benson and Luther Vandross covers are still there. I think a lot of 80s is more or less folk music at this time.

What is content marketing? I come across this in publishing but I think music has worked it out to a greater extent. At the South West Music Awards I will be trying to raise this question for some casual video to be broadcast on the Wild Show, Phonic FM, and maybe online. There could be a theory of reverse content marketing which Prince has in mind. Find the fans and then destroy derivative content.  What this achieves I'm not sure. Has anyone else objected to a cover version?

Assuming that casual video is allowed the next issue for #13swma will be the sound quality. There is supposed to be a live stream so this could be recorded and mixed with any pictures. But will it be archived somewhere to make things easier? The new venue could have a lot of recording resource built in. not sure how this will work. 

Just in case people have other things to talk about on the evening I will be trying to raise some of these issues during the Wild Show on Thursday mornings, two shows to go before #13swma. 

Meanwhile Twitter is working ok as a way to find suggestions for a playlist. Short code is http://bit.ly/1g2JzuR  

Latest suggestion is from Wolfhound so I think #13swma has reached Bristol ok.  Takes the playlist to 1hour 27 mins so almost enough for a two hour show. Could be live radio with some comment.

Networked Learning, Brands, organisations, business schools

I am trying to make some connections to round off the week. The hotseat from the Networked Learning Conference contrasts with the branding course from Futurelearn. Going back to last week on brands there is a link to a Wolff Olins blog on Doing Well. This claims that brands can be a force for social good. The hotseat discussion led by Neill Selwyn seems more likely to assume that commercial interests can damage education. One of his papers is available on Academica - Discourses of digital ‘disruption’ in education: a critical analysis. 

So far I am trying to keep some sort of balance. The Wolf Olins approach has not had much critique so far but this is only week three. The hotseat discussion seems more concerned with a critique of the MOOC as currently presented than to work out alternatives. But this is an early stage for the conference. 

Meanwhile I am dipping into a new edition of A Manager's Guide to Self Development (McGraw Hill 2013) which has a section on virtual leadership (p194). It is claimed that organisations born in the virtual era are rarely on the client list of Business Schools. It would be interesting to know of cases that contradict this claim. It may be that there is a contrasting approach to learning as much as to organisation or other topics that a Business School offers. I hope to find some clues about this for future posts so link suggestions are welcome.  

Neil Selwyn writes about the role of those educational technologists who have been closer to commercial practice- 

In terms of their underlying values, most people working in this area are driven by anunderlying belief that digital technologies are – in some way – capable of improvingeducation. This mind-set is evident, for example, in the tendency throughout the 2000s torefer to ‘Technology Enhanced Learning’ or before this during the 1980s and 1990s to‘Computer Assisted Learning’ - descriptions that both leave little doubt over the inherentconnection between digital technology and the improvement of learning and teaching.

I am wondering about 'Technology Enhanced Learning" and "Computer Assisted Learning" as if they were brands. Similar for Networked Learning or Management Learning. I know there is some work on Critical Management Studies as a brand but cannot find it yet, will have to visit an actual library.

There is a critique of "brands" but I am thinking about the course while the Futurelearn content is on free offer. 

Video, tweets, South West Music Awards #13SWMA

This blog covers most of what I come across and maybe the different posts fit together. So cross media still in background but the emphasis will switch towards the South West Music Awards over the next few weeks. I contribute to the Wild Show on Thursday mornings Phonic FM so there may be relevant sound clips.  

Sound is a lot easier to work with than video. I was surprised that the Cross Media event did not have more on sound but I did phone in to the Wild Show. More is likely around IPEX when there is more video in prospect.

Theory of content marketing as PR is still under discussion. In practice at the South West Music Awards it seems to mean that as a radio show we can reuse any recording or content found on social media both for broadcast and as listen again through upload as part of a show archive. This may not turn out to be true if someone objects but it is the assumed situation. Obviously Phonic pays PRS on broadcast. Below is one video from last year. Notice that it went wrong as performance but ends up ok as chat. So my guess is that video is allowed for #13SWMA at most stages.

#13SWMA is the hash tag I am promoting. (#SWMA13 is already support the working moms act ) and there is also a YouTube playlist that it should find. So far only a couple of replies where it is becoming known but there are a few weeks to go. I notice that #CMShow13 was not always used. I took a while to find it. So how to work with a few characters is not so obvious.

The playlist approach on YouTube allows me to mix work from other people. This is a big advantage over a few years back. I still like to get out occasionally but to edit video takes a lot of time. there could be several versions from the occasion. I understand there will be an official stream so the sound will have to be good. Can this be edited with another camera angle? I will assume the answer is yes but of course this is something for discussion over a coffee.

More on IPEX, no show from Xerox, Kodak at #CMshow13

A bit of searching after the previous post suggests that Xerox may have a priority for Services so no longer so interested in equipment sales. At a meeting to report on  recent results  Ursula M. Burns said

So let's review the strategy. The first plank is to shift our business more to services, while enhancing our services offerings and improving our profitability.

Services revenue now represents 56% of our total revenue, up from 51% in 2012, so we've passed the tipping point on revenue but still have work to do on margin.

It was also stated that income from Document Technology was 4-5% down at constant currency for the quarter. All the questions seem to have been about services with no mention of equipment sales.

So this could explain why they would not want to invest in a show such as IPEX.  

Kodak did have a stand (booth) at Cross Media last week, maybe more to promote the features of the NexPress to designers than to sell more kit to print companies. There was no sign of Prosper but there are now hybrid machines for News International so that online digital content can be unlocked through a code printed in the Sun. 

I would still like the Guardian Saturday Guide to be printed inkjet so there could be more regional variation without two sets of page numbers as at present, which I find quite confusing. But some of the vision shown at the 2010 IPEX may have been for far in the future. 

So the companies based in the USA may not be as concerned with hard copy as they once were. The web trends suggest a financial pattern. There is still Japanese interest maybe because engineering projects are expected to continue towards a result and the finances to work out later. Not sure about this but one more thing to explore at ExCEL next year.

The explanation that trade shows no longer matter at all and only some companies have realised this is no longer making much sense. I think there is some energy around IPEX, just not clear where it comes from or why. 

Cross Media update #3 - IPEX

Next year Cross Media will be have a title with emphasis on Production and be part of IPEX at Excel.  It will not have as many days as the main IPEX but the space is near the Konica Minolta stand. I think it quite likely they will continue the cross media themes from last week. Even if the IPEX discussion returns to heavy metal there is now a space for digital issues to be raised.

There was mention of a Konica Minolta B2 machine suitable for packaging. This is probably part of the arrangement with Komori announced in Chicago. Komori will be the sponsor for the Eco Zone even though they previously joined the list of companies deciding not to exhibit.  

IPEX is shaping up as a digital show with the strongest representation being from Japan. Of course it may be later proved that trade shows have very little effect. But it could also turn out that IPEX clarifies a new shape for print. Screen and Fuji did not cancel and also offer B2 sheets.