#mtw3 issues around #IPEX14

This post is about a shortened version of #mtw3 ,  the online update for Management Theory at Work. Search on #mtw3 for more info. Briefly, there were two conferences in Lancaster about ten years ago and it could be time to reconsider. I often find it useful to go through the issues and check out for new content.

I usually start with the John Burgoyne keynote. This has been updated in various talks, some of which are on YouTube or Soundcloud. The original ones detoured around critique and leadership but as the Work Foundation is the notional location for a new event the closing focus is usually on innovation, for example academic publishing.  The ethics aspect has related often to environmental issues. Design Science keeps cropping up, both in management and learning.

For the next month I am concentrating on IPEX, a print show at ExCel in London. I don't know how much of this will be about academic publishing but see the previous post for some connections. The Cross Media Production section is only part of the main IPEX event but it seems a good time to check out where print publishing is at. Journals have mostly switched to digital formats but the structures remain much as previously. See other posts also for what appears to be some crossover between the MOOC and the social media promotion on published titles.

#mtw3 should work on Twitter and YouTube. Also Soundcloud. I have been working recently on radio -the Wild Show on Phonic FM Thursday mornings- and find that video can be quick and sound is important. I did have a problem with selecting Creative Commons so switched to Soundcloud. Not sure how the month will work out but I expect there will mostly be sound clips and edits for video will follow later. 

Design, Media, Cross Media Production

From yesterday I am thinking that the connection between IPEX and the LCC will need some exploring. A lot has changed. There is a space for Design and a space for Media. "print and publishing" seems to have gone into background. 

Meanwhile some of the issues from the Futures conferences are covered by the Cross Media Production show that is part of IPEX for some of the days. There may be slightly different messages from the Print Summit but I think eventually there will be a representation of print in a wider technology context. There are theatres for Brand Management, Direct Marketing, and also Publishing. Some of it is going to raise objections for people outside the branding community. Social media did not start as a platform for advertising. But anyway, this sort of thing will come up again.

The publishing theatre is described as including 

• Academic, Market Analysis, Financial & Scientific Publishing

but so far I can only see one speaker in this area. Marie Petts is Global Head of Change at MacMillan Science and Education. Operational and Structural Change in Organizations is the topic for the panel. I think much of the discussion will be about newspapers and magazines but academic publishing is there and print is still a large part of this.

The LCC is based on Design and Media so these subjects can be studied anywhere. They may tend towards theory but any university has an interest in publishing, whatever form it takes. Even if students do not visit ExCel there can be many links online.

Meanwhile in Exeter there is a local version of TED during the same week. I will probably be in London for the first three days of IPEX and then back in Exeter by Friday, probably for the Wild Show on Thursday. (Phonic FM 10 -12) The current concern is how to get more use of #tags on Twitter when promoting benefits. Going in another direction we sometimes consider whether the university will bring back a permanent bookshop. The design of recent architecture has rejected the university bookshop as not part of the required retail selection. TED is about Technology, Design and Entertainment, possibly contrasted with Science, Art and Education. Not sure but basis for radio chat anyway. Could explain whatever appears through IPEX. The entertainment end of publishing may be the space to watch.

IPEX connects to RIT, but what about Arts London, London College of Whatever?

This is March now so the same month as IPEX. I think this is a very significant event, maybe for who is not there as well as who is there. Also for what will not happen. More later about Heidelberg and Xerox. But while still trying to get some bearings I notice that there seems to be no presence for the London College of Communication, part of the University of the Arts London. Maybe this will appear later but it is worth a blog post just to get some feedback.

One session to look forward to is talk by Benny Landa on Tuesday 25th March at 2pm. In the advance article for an IPEX magazine he describes the print industry as "600 years old and gigantic. It's like a huge tanker - its momentum takes it a long way before it can make a significant turn." This partly explains why he has got so many dates wrong in predictions about a move to digital. He claims that so far only 2% of pages are printed digital so there is no short term threat to offset, gravure or flexo. But he also says that only $80 billion of the $800 annual print spend is in newspapers and books. "When you look at the rest, that's not going away at all."

Hang on a minute. If print for books and newspapers just went away, that would be a news event. Somebody should ask a follow up question. The moderator is Frank Romano, Professor Emeritus from the Rochester Institute of Technology.

I think one of the problems in the UK is that the universities try to avoid words in the title such as "Technology" or "Polytechnic". "Arts" sounds better maybe but the funding might not recognise that some creative industries need a budget for equipment. What was the London College of Printing is now the London College of Communication but it still seems a bit vague what this means and where print fits in. The main university branding seems stronger but still needs some explanation about the various sites.

There has been a series of conferences about Futures, some of which were at Earls Court co-located with earlier versions of the Cross Media Show. "Total Print " was a bit of a detour in some ways. More on this later. Main thing is that so far as I know the LCC Futures conference has yet to co-locate with Cross Media or Cross Media / IPEX. I think if it did it could get clearer what Cross Media means and also what the LC of Communication is about.

By the way, there was only one university at Earl's Court last week for the shows about technology and publishing - The University of Bournemouth.  

Short clips from Newsnight on MOOCS, pot noodle land and the high end

I have done a couple of edits from Newsnight. The upload was done as Creative Commons so the Remix button is there. I think Newsnight and others should make this standard so others can comment more easily. My clips add the intro back to the mix and also emphasise the comments from Oxford. It could be time for an update and answers to some more questions.

Jeremy Paxman seems not that impressed by "pot noodle land" the space for most UK universities. Has this view changed? As involvement in technology morphs with interesting content it is possible this could be reconsidered.

Oxford and Cambridge are staying out of Futurelearn for reasons explained in this clip. The continuing education projects are doing some small online reasonably cheap courses ( SORCC to start a new set of initials) and the university presses are building social media around the book publishing. So there could be some new crossover and some new terms. MOOC is just a word that seems to have reached the financial interest.

Time for more on Newsnight on these issues. And an online version without too much delay.

MOOC, copyright, BBC Newsnight on YouTube

As reported in The Independent BBC Newsnight , a news show on BBC2 television , has started to actively promote clips on YouTube to help build an international audience. They now have 17,000 subscribers for their channel following high profile interviews with Russell Brand and Jennifer Lawrence. This follows another success with Radio 1 who have over 1 million subscribers on YouTube.

There is an interesting aspect around the copyright in clips that fans have loaded previously or will edit later. As far as I can tell there has been no objection from the BBC when extracts from Newsnight have been made available. Also of interest is that the edits may get more views than the full version. 

I am interested in this clip about MOOCs for the content and also the analytics. So far the full version has 663 views while the Korean version has 1,752. Actually I cannot find much Korean except in the title. Also it is much shorter, without the Jeremy Paxman intro or the interview with David Willetts. Not sure what to make of this but it seems there are fewer people who assume English and are also interested in Newsnight on MOOCs than there are who notice something in Korean. One guess is that because of the bandwidth issues the awareness may be more developed in Korea anyway. Paxman and Willetts seem very relaxed about the future for UK universiites but I think it possible some UK technology students will be heading in another direction. Later, aspects of content may adjust also.

This is the full length version, Korean below.