Guardian hides news of losses in story about proprieters

There is a point that quoted companies are backing out of UK newspapers

but the news is not just about a few individuals. Hidden away is the info that

Steady profits have become, in some cases, severe losses; last week, to give one example, the Guardian and Observer reported a cash loss of £33m for last year. 

surely this should be in the top paragraph?  the news is not so much that proprieters are taking over. Fleet street has always had a few of these. The point is that newspapers are in decline and there is no obvious model for news organisations online.

There may be a sensible plan for the Guardian. But they rarely explain what it is.