Still thinking about brands as a subject. Bit of googling to find some links with other interests. I have sometimes thought about CMS ( Critical Management Studies ) as a brand. Usually just to introduce the idea of an impact of some kind.
One link looks interesting,
But there is no obvious link to any of the content. Is there a blog somewhere with a summary? Or a review that explains an outline?
I still think that Content Marketing can explain a lot of what is happening online. So why is this sort of publishing so obscure? Maybe I'm wrong about this, will try to find the book in an Exeter library.