Brands, CMS, blog link please (Content Marketing)

Still thinking about brands as a subject. Bit of googling to find some links with other interests. I have sometimes thought about CMS ( Critical Management Studies ) as a brand. Usually just to introduce the idea of an impact of some kind.   

One link looks interesting, 

Brands, boundaries and bandwagons: a critical reflection on critical management studies

But there is no obvious link to any of the content. Is there a blog somewhere with a summary? Or a review that explains an outline? 

I still think that Content Marketing can explain a lot of what is happening online.  So why is this sort of publishing so obscure? Maybe I'm wrong about this, will try to find the book in an Exeter library.