I seem to have been using the wrong # .
Should be #cmshow13 , as used by @CrossMediaShow
Not #crossmedia13 as I used earlier.
Conclusion seems to be that it could be useful to promote a # very strongly at an early stage. I am still trying to get more interest in #13SWMA for the South West Music Awards. Hello Spiders, especially if you support the working moms act - #SWMA13 but you have come to the wrong spot if there is such a thing.
Welcome also for Critical Management Studies and the Content Marketing Summit.
Next year even #14SWMA may not be unique and we will have to return to real space.