Found this from Shantanu Narayan
Digital marketing and digital media is what we will focus on. The creative process is going through a transformation - from print work-flow to web work flow. And now, how do companies get their content out on app stores?
The rest of this story seems to be a pretty good guide to where Adobe is headed.
But my main takeaway is that it explains why Adobe is not at drupa. At least I can't find a stand number. They may be lurking somewhere.
Yes, as a digital identity drupa has started. It never went away.