Found this from Shantanu Narayan

http://economictimes.indiatimes.com/opinion/interviews/digital-marketing-is-going-to-be-the-next-big-thing-shantanu-narayen-ceo-adobe-systems/articleshow/12239701.cms?curpg=2

Digital marketing and digital media is what we will focus on. The creative process is going through a transformation - from print work-flow to web work flow. And now, how do companies get their content out on app stores?

The rest of this story seems to be a pretty good guide to where Adobe is headed.

But my main takeaway is that it explains why Adobe is not at drupa. At least I can't find a stand number. They may be lurking somewhere.

Yes, as a digital identity drupa has started. It never went away.