drupa in context of a move to web based workflow #Shantanu #Narayan #Adobe

Found this from Shantanu Narayan

Digital marketing and digital media is what we will focus on. The creative process is going through a transformation - from print work-flow to web work flow. And now, how do companies get their content out on app stores? 

The rest of this story seems to be a pretty good guide to where Adobe is headed.

But my main takeaway is that it explains why Adobe is not at drupa. At least I can't find a stand number. They may be lurking somewhere.

Yes, as a digital identity drupa has started. It never went away.