Loss of Focus, thinking about IPEX as far in the future

http://whattheythink.com/articles/61979-citing-their-diminished-relevance-kodak-will-bow-out-most-trade-shows/?utm_source=WhatTheyThink+Newsletters&utm_campaign=79821421cf-daily&utm_medium=email

Still not sure how to place the learning tech of the week. Education is still based in print, BETT still seems marginal.

Not sure how long we can think about IPEX as being in 2014 much as we remember it from 2010. If Kodak is not there  then given that Heidelberg, HP and Xerox think much the same then something is shifting. Maybe we have to take Microsoft at BETT as some sort of basis for comparison.

Adobe has gone, just like Apple.

I still think trade shows are some sort of guide, maybe you have to think a bit harder about the context.