Different things I am involved with sometimes seem quite separated, now and again they fit.
We have spoken about design science on the Wild Show and tried to relate it to music. We played some extracts from a podcast about barbarians, creative industries and copyright industries. Now I get an email link to a newsletter.
Asian Creative Transformations interview with Jean Huang Lundgren, Head of video partnerships for Youtube, Greater China & South East Asia,
Copyright is the content producer’s constant companion. How do you deal with the copyright environment in these emerging markets?
One incredible YouTube function I would like to publicize more, is our powerful Content ID feature, which helps protect copyright owners. Once a content owner uploads its content to our system, it then creates an audio and video reference file which can identify video matches. Our system then scours all of YouTube’s video files to find if there are any matches, then it notifies the copyright owner through our Content Management System. The content owner can then chose to take down the content, leave it up to drive promotions or monetize the content through advertising revenue share. All decisions are made by the content owners. Our system is very powerful, that a content owner can even set criteria on the content. For example, if a film studio wants to take down content that is longer than 10 minutes but allow ads to be served on content less than 10 minutes, they can choose to do so.
The Korean wave really hit a lot of places around the world. China is obviously still lagging behind. Do you have any comment on that?
I don’t think that China is so much “lagging”, but that is hasn’t really had to worry so much about the international scene. Domestically, the Chinese market is so big that is has a very upwardly mobile, eager and hungry audience for content. It’s a bit similar to Japan, which also has been very focused on the domestic market. Only in the last few years has there emerged a sense of “we need to break out of our boundaries.” From a personal perspective, I have lived and worked in China for several and have seen the production quality change substantially. Actually, about six or seven years ago, there was an extremely popular video from China, the Backdorm Boys doing lip sync to songs by the Backstreet Boys and other pop stars. There are other numerous breakout examples on our platform
Next week #mtw3 looks at academic publishing.