real-time, location-based marketing #likeminds London 9th Feb meanwhile Sidmouth folksonomy tags?

#likeminds is off to Dubai to consider luxury, Helsinki again with Nokia and Paris for some art. No wonder I still have a disconnect when they return to Exeter.

Next month four free events in London.

http://www.wearelikeminds.com/blog/news/so-were-kicking-off-2011-with-4-free-events-for-you

Feb 9th is about "real-time, location-based marketing". I still find it hard to imagine how this sort of thing works. Within a city, is there agreed meaning about what each space signifies? Why is one group in one location and how can this relate to another group?

I thought about this again during Sidmouth Folk Week. In different pubs, say Dukes Anchor Bedford, there is different music but how to describe it? There could be words or #tags as well as #folk. Could this work in other towns or campsites? Visiting Exeter soon the Unthanks and Fairport Convention. What words to use? And Jackie Oates but not a visiter.